三月开门红中行网银、手机银行引领银行业营销创新潮

 March on the boc online banking, mobile banking industry marketing innovation tide

In spring. And just to the footsteps of spring, boc online banking, mobile banking is showing. Through marketing innovation, a monthly to the theme of the consumer demand promotion "boc yue pay month enjoy wonderful" activity, as well as the week has a surprise "micro payment to bank of China 135" activity, which set off a creative, covering the whole series of promotional activities. From 1 cent price is buying a lottery ticket a red envelope, qq COINS, treasure to pay treasure to set points, and to participate in the lucky turntable lucky draw, to win the iPad mini, and discount coupons etc. Gifts! From "luxury enjoyment profusion month" to "the goodies for joy of New Year month" to "3 c wave hi tao month", from weibo to BBS to SNS, boc innovation marketing not only won a netizen, proud of participation, and the electronic banking marketing innovation to a new level.

Monthly theme promotion precision to user needs

Up to hundreds of millions of Internet users how to achieve precision marketing? And let the promotion always have new idea, don't let the user feel aesthetic fatigue? Electronic banking practice is that the bank of China, and in each stage the different user demand hotspot and trend, provided a corresponding reading theme promotion activities, and to the point of user demand, followed the trend, therefore, each time can step in the rhythm of the user, get surprise effect.

In march, for example, when it soon after the Spring Festival, people future one year, hard work, and the students of school, to learn, work efficiency, and go on spring outing leisure fun, 3 c products are especially favored by users. In order to comply with the demand of the users, at the "bank of China accept payment month enjoy wonderful" activities, working in March, the "3 c wave hi tao". Boc e-banking and kaspersky, datang updated hand in hand, to the user to buy the 3 c product many preferential. , including more than thirty percent of the purchasing kaspersky anti-virus software (3 years), with ember education - bo le program a coupon, seven online courses choose at will. Discount shopping, charging, winning three-no harm, so that many users!

And office workers to buy necessities for Spring Festival too hasty, too crowded and too tired, the bank of China net silver in February to electricity, new world department store and the intime network such as offline have entity shop, online merchants, has launched a special "on the goodies for joy" theme promotion activities. Netizen not only can realize with the click of a mouse can buy special purchases, and set a variety of incentives and awards, let everybody happy holidays. At the same time, this model also completely changed the way a lot of people buy special purchases, let them to buy more low carbon environmental protection. In January, busy for a whole year, face overindulge ourselves and reward friends demand climax, the bank of China launched a "bank of China accept payment month enjoy wonderful - a luxury to enjoy profusion month", during the activity, the user can through the bank of China net silver in a luxury electric business platform to pay, can obtain the intime nets, fifth avenue, etc multiple offers seven luxury electric business.

A great a month, every month has a different, targeted promotion theme, conforms to the needs of users, and users of high involvement, cheering, its marketing effect can be follow!

Week week wonderful high coverage "trap" massive users

If every month a fascinating subject promotion is accurate marketing, locking the mainstream online shoppers, so "micro payment to bank of China 135" activity, with high coverage, in the network survival of vast users. Now, with the Internet, the popularity of mobile Internet, in taobao shopping, through QQ online communication, communication is the basic of netizens and depth of applications. While just electronic lottery policy permission, shunt quite a number of fans. According to these characteristics, the bank of China is unique with some partners, there are wonderful things every week, one for the 135 special promotions.

From January 2013 to march, as long as login bank of micro payment platform, at any given time, on Monday, Wednesday, Friday, not only can surprise one cent price buying a lottery ticket a red envelope, qq COINS, treasure to pay treasure set points, etc., can also participate in the lucky guy lucky draw, to win the iPad mini, and discount coupons etc. Gifts! Mobile banking with boc for micropayments more enjoy fifty percent discount!

The choice is a painstaking and buy goods. Ten percent buy q-coin, lottery, treasure to pay treasure set points, etc. Hot products, network hard currency, it brings the joy of the netizen is unspeakable. Therefore, on the 135, 5000 number of change at half an hour is fully goods, many netizens call for force, therefore have become the bank of China net silver, mobile banking payment of users.

Innovation integration, dance and social media

In the face of the social media era, weibo, BBS, SNS, gathering a lot of users. Hundreds of millions of users of the network survival, community culture, let the traditional marketing mode must be changed. Bank of China is to see the change, keeping pace with The Times in the early opened enterprise microblogging, microblogging platforms also lose no time to carry out a variety of interactive activities. In January 2013 to march, monthly theme in the promotion, as well as for the 135 event, the bank of China have made innovations in the effective use of social media marketing.

From weibo activity, microblogging sensation, the SNS, creative BBS, marketing is relatively conservative in the banking sector, opened up a deep to try and make good promotion to achieve network terminal, and become the netizens forwarding, hot topic, so their influence is not only to bring customers and sales, also gave the user innovation, vibrant brand mark.

Precision lock, huge amounts of coverage, dance and social media, 2013 years ago in March, bank of China electronic bank provided a series of innovative marketing activities, not only for the bank of China ushered in the anticipated start, more netizens brings lots of joy and surprise, to industry valuable experience and inspiration of innovation can be used for reference and wealth.

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