中国银行业协会权威数据入驻百度“百度认证”保四大领域上网安全

China banking association authority data into four major fields of baidu baidu certification "to protect Internet security

Recently, there are quite a few users in the use of baidu web search carefully, some bank website search results appear in the lower left corner of a blue "certified" logo. Move the mouse to the certification mark, will be suspended in the following prompt: "prompts you to baidu, the site has a membership association of the bank of China".

The author to the relevant person in charge of baidu know that starting from March 8, the China banking association certification data in baidu search launched in an all-round way. When users search for the bank name, the keywords such as online banking, upon examination and approval by the China banking association web site with a formal qualification will be loaded with certification of "baidu". By strong visual effect, to help users choose to certification results.

Baidu relevant responsible person, every day there are millions of Internet users in baidu keyword search on bank, etc. The Internet bank information this distinction, however, consumer fraud case still. Bank of China association of baidu online certification can effectively help consumers quickly identify formal banking sites, reduce the risk of fraud. To this, the relevant person in charge of the China banking association, said "the world's largest Chinese search engine, baidu is the main channel of consumer access to online banking services, we believe that the certification of" baidu "can effectively protect the interests of the bank customers and enhance consumer confidence in electronic banking business."

In fact, the China banking association is not certified "baidu" first partner. Starting in 2011, baidu has for consumer safety hidden danger bigger high-risk areas, authorities launched a series of cooperation with the third party certification, now has covered including airfare, medicine, banking, tourism, and other four areas, the future will also joint more social forces, to introduce more high-quality resources, protect the Internet safety for the netizen.

Industry analysts said: "through the search results are authentication, can help customers to solve the network from the source identification problem, the potential of false information, utmost ground protects user's consumption security." The relevant person in charge of baidu told me that in the future, baidu will also put a generic requirements meet, image recognition, multimedia and other advanced technology used in baidu certification, with "authoritative data + technology" dual mode for Internet users to provide more convenient and safer consumer protection.

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